Youth Passport

The Ministry of Youth, Culture, and Communication (Youth Sector) introduced the Youth Passport project as part of the government’s program. The project is implemented through an electronic application managed by the ministry, aimed at providing young people aged 16 to 30 with access to a variety of national services, programs, and activities. These services are offered either free of charge or at discounted rates by the state, public institutions, local authorities, or private sector entities. The only requirement for eligibility is being within the age range of 16 to 30 years.

The services provided through the Youth Passport encompass several areas, including culture and arts, entertainment, sports, transportation, tourism, shopping, healthcare, vocational training and skills development, employment opportunities, scientific research and innovation, banking services, technology, and digital platforms, among others.

Objectives:

• Foster the economic and social integration of young people.
• Digitize youth-targeted services.
• Centralize efforts into a unified digital platform that offers a diverse array of services and activities.
• Make culture more accessible to youth.

Duration of the Initiative:

Ongoing programز.

Positive Impact:

The Youth Passport app was officially introduced in a pilot phase in 2023, initially launched in the cities of Rabat and Salé. During this trial period, the services provided focused on transportation, culture, and sports. The primary goal of this phase was to test the app’s technical performance, evaluate its ability to handle a high volume of registrations, and address any queries or complaints from users. As of January 20, 2025, the initiative had successfully reached 250,000 active accounts across the country, marking the occasion with a nationwide launch event.

Preparation Phase:

•Designing the overall program concept.
• Establishing the “Youth Passport Cell.”
• Drafting the necessary legal documents related to the project.
• Securing approval from the National Committee for the Protection of Personal Data, as obtaining the Youth Passport requires downloading it for free from both the Play Store and the App Store, with an automated, secure application process in compliance with Law No. 08.09 regarding the protection of personal data.
• Scheduling the pilot phase from 2023 to January 2025, with a nationwide launch on January 20, 2025.
• Developing and launching the electronic application for the project.
• Promoting the project through social media, TV channels, and other platforms, alongside organizing relevant informational meetings.
• Forming a team with diverse expertise, and allocating financial and technical resources for the project’s success.
• Defining the target age group as 16 to 30 years, including both Moroccan youth and foreign nationals legally residing in Morocco

Implementation Phase:

• Developing and testing the program, while setting up necessary mechanisms to support youth throughout their use of the app.
• Ensuring seamless integration between the digital platforms of partners and the Youth Passport app.
• During the trial phase, the Ministry focused on enhancing the app’s technical services, continuously updating it to improve the overall user experience.
• Coordinating and communicating with regional councils, public entities, and institutions to prepare a calendar of various offers and services available to youth.
• Establishing a call center to address queries related to the project and gather valuable feedback on service quality, as well as suggestions from youth.

Post-Initiative Phase:

• Expanding the “Youth Passport” project nationwide and diversifying the range of services offered.
• Seeking partnerships with various stakeholders, including public institutions, ministries, companies, local councils, and the private sector.
• Continuously evaluating the services provided to ensure their relevance and effectiveness.