Hope Network Logo & Brand Guidelines
Watch the stories of change and impact through our collection of videos showcasing HOPE Network’s initiatives.
Logo Usage Guidelines
Our logo reflect the core values of Hope Network.
Our Brand Identity
Maintaining a unified visual identity.
The Hope Network brand is built on the values of youth empowerment, sustainability, and collaboration. These guidelines help ensure our logos and visual elements are used correctly and consistently across all platforms. Follow the instructions below to download our logos and adhere to the brand guidelines. For any questions or specific logo requests, please contact our media team.
Key Points:
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Primary Logo: The primary Hope Network logo should always be used in its original form. Avoid altering the colors, proportions, or alignment.
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Clear Space & Minimum Size: Ensure that there is adequate space around the logo to maintain visibility and impact. The logo should not be scaled smaller than a certain minimum size for print and digital use.
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Color Variations: The logo is available in the primary brand colors, white (for dark backgrounds), and black. Only use these approved versions.
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Unacceptable Use:
- Do not rotate, stretch, or distort the logo.
- Do not use unapproved color variations.
- Avoid placing the logo on visually cluttered backgrounds.
Brand Colors
Our brand colors reflect the core values of Hope Network.
primary color
Primary
#2e87c2
rgb (46, 135, 195)
Primary Ultra Light
#e9f3fb
rgb (233, 243, 251)
Primary Light
#c1deef
rgb (193, 222, 239)
Primary Dark
#194868
rgb (9, 29, 40)
Primary Ultra Dark
#091d28
rgb (9, 29, 40)
Base color
Base
#072040
rgb (7, 32, 64)
Base Ultra Light
#e9f1fc
rgb (233, 241, 252)
Base Light
#bad5f8
rgb (186, 213, 248)
Base Dark
#133973
rgb (19, 57, 115)
Base Ultra Dark
#061730
rgb (6, 23, 48)
Tertiary color
Tertiary
#e4e4e4
rgb (228, 228, 228)
Tertiary Ultra Light
#f2f2f2
rgb (242, 242, 242)
Tertiary Light
#d9d9d9
rgb (228, 228, 228)
Tertiary Dark
#404040
rgb (64, 64, 64)
Tertiary Ultra Dark
#1a1a1a
rgb (26, 26, 26)
Typography
Our brand typography reflect the core values of Hope Network.